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Last updated: 2 August 2026
These Terms should be read together with our Review Guidelines, Moderation Policy, Dealer Terms, Community Standards and Acceptable Use Policy.
These Terms of Service ("Terms") constitute a legally binding agreement between you and DealerPulse Australia ("DealerPulse", "we", "us", "our"), operating at dealerpulse.com.au.
By accessing or using our platform you acknowledge that you have read, understood, and agree to be bound by these Terms. If you are using the platform on behalf of a business, you represent that you have authority to bind that business.
These Terms are governed by the laws of New South Wales, Australia.
DealerPulse provides an independent online platform allowing members of the public to search for, read, and submit reviews of Australian car dealerships, and allowing dealerships to claim and manage their profile on paid subscription plans.
Reviews and ratings represent the opinions of individual users, not DealerPulse. We are not affiliated with any car manufacturer, dealer group, or automotive industry body.
We reserve the right to modify, suspend, or discontinue any aspect of our services at any time with reasonable notice where practicable.
To use our platform you must be at least 15 years of age, have the legal capacity to enter into a binding agreement, and not be prohibited from using our services under applicable law. Users aged 15–17 require parental or guardian consent.
By submitting a review, you represent that you have personally visited or transacted with the dealership you are reviewing and that the review reflects your genuine experience.
You do not need to create an account to browse the platform. To submit a review or claim a dealer profile, you must provide a valid email address for verification.
You are responsible for maintaining the confidentiality of your login credentials and for all activity that occurs under your account. You must notify us immediately of any unauthorised use.
When you submit a review you confirm it is based on a genuine personal experience, you have no undisclosed conflict of interest, and you consent to DealerPulse verifying and moderating your review before publication. Reviews are published only after admin approval, usually within a few hours during business hours.
Submitting, arranging or encouraging fake, incentivised or misleading reviews may breach the Australian Consumer Law (Schedule 2, Competition and Consumer Act 2010 (Cth)). DealerPulse's review rules are designed to align with ACCC guidance on online reviews. Where appropriate, we may cooperate with regulator enquiries about fake or misleading reviews.
Content must be based on a genuine experience and must not be false, misleading, defamatory, harassing, threatening, discriminatory, spam, unlawfully disclose personal information, or otherwise breach applicable law. Employees must not review their own employer and competitors must not post reviews designed to distort another dealer's reputation.
DealerPulse may reject, restrict, correct or remove content that breaches these standards, and may preserve relevant records where reasonably required for fraud prevention, complaints or legal obligations.
A reviewer or dealer may request correction, restriction or removal by emailing support@dealerpulse.com.au with the review, the specific statements disputed, the requested outcome and supporting information. We assess requests consistently and do not remove genuine negative feedback merely because it is unfavourable or because the underlying issue was later resolved. We may temporarily restrict access while assessing a credible legal, privacy, safety, fraud or identity complaint.
A legal complaint should identify the complainant, the exact content complained of, why it is alleged to be unlawful, and the remedy requested. We may request identity and supporting evidence, notify the author where appropriate, and take reasonable steps within the time required by applicable law. Nothing in these Terms limits any right to issue a concerns notice or use another process available under applicable defamation law.
Plus includes the features described on the pricing page at the time you subscribe, including public replies, case and resolution tools, review invitations, analytics and comparison features. Minor changes that do not materially reduce the service may be made as the platform develops.
Subscriptions are billed in advance through Stripe on the monthly or annual cycle selected at checkout and automatically renew on the same cycle until cancelled. By subscribing, you authorise recurring charges to your selected payment method. We may retry a failed payment and may suspend Plus features or downgrade the profile to Free if payment remains outstanding after reasonable notice.
You may cancel at any time through available account controls or by contacting us. Cancellation stops the next renewal and Plus remains available until the end of the paid billing period. Fees already paid are not refundable for a partial billing period unless required by law or expressly agreed by DealerPulse. Cancelling an annual plan does not convert it into a monthly plan.
We will give at least 30 days' written notice of a price increase or a material reduction to paid features. A change will apply no earlier than your next renewal after the notice period. You may cancel before that renewal without an additional cancellation fee. We may make immediate changes where reasonably necessary for security, legal compliance or to prevent misuse.
Nothing in these Terms excludes, restricts or modifies any guarantee, right or remedy under the Australian Consumer Law or another law that cannot lawfully be excluded. Where the law permits a remedy to be limited, our liability may be limited to supplying the affected service again or paying the reasonable cost of having it supplied again.
Dealers must not submit reviews of their own dealership, selectively invite only satisfied customers, incentivise positive reviews, discourage negative feedback, pressure customers to change a review, or use personal information obtained through DealerPulse for an unrelated purpose. Dealers are responsible for ensuring review invitations and other messages they initiate comply with privacy, spam and consumer laws.
DealerPulse may compile de-identified and aggregated performance information, including ratings, case rates and resolution timeframes, for product improvement, benchmarking, research, industry reporting and commercial analysis. We take reasonable steps to ensure this information does not identify an individual customer.
All DealerPulse platform content is owned by or licensed to DealerPulse and protected by Australian copyright law. By submitting a review, you grant DealerPulse a non-exclusive, royalty-free, perpetual licence to publish, reproduce, and display your content in connection with the platform and in de-identified aggregate reports. You retain ownership of your review content.
You must not scrape platform content without permission, attempt unauthorised access to our systems, submit false or deceptive content, interfere with platform operation, transmit malware, impersonate others, or engage in any activity that violates Australian law.
To the maximum extent permitted by law, DealerPulse provides the platform on an "as is" and "as available" basis with no warranties as to availability, accuracy of reviews, or fitness for a particular purpose. Nothing in this section excludes consumer guarantees under the Australian Consumer Law.
Nothing in these Terms excludes liability that cannot lawfully be excluded. To the extent permitted by law, DealerPulse is not liable for loss that was not reasonably foreseeable, loss caused by information or conduct supplied by another user, or business loss that you could reasonably have avoided. For paid services, and only where it is fair and lawful to do so, our aggregate liability arising from the affected service is limited to the fees paid for that service during the 12 months before the event giving rise to the claim.
You are responsible for content you submit and for your unlawful or unauthorised use of the platform. To the extent permitted by law, you must reimburse DealerPulse for reasonable direct loss or third-party liability caused by your material breach of these Terms, fraud, wilful misconduct or unlawful content, but only to the extent that the loss was caused by your conduct. This clause does not require you to compensate DealerPulse for its own negligence, breach or unlawful conduct.
DealerPulse may suspend or terminate your access where you have breached these Terms, engaged in fraudulent conduct, submitted fake reviews, or posed a security risk. You may close your account at any time by contacting us.
Before commencing formal proceedings, contact us at legal@dealerpulse.com.au to resolve informally. Unresolved disputes may be referred to mediation via the Australian Disputes Centre. These Terms are governed by the laws of New South Wales and you submit to the non-exclusive jurisdiction of NSW courts.
Nothing in this section prevents you from exercising your rights under the Australian Consumer Law or raising the matter with the ACCC.
These Terms, together with the policies incorporated into them, form the agreement governing the platform. If a provision is invalid or unenforceable, it will be read down or severed only to the extent necessary and the remaining provisions continue.
We may update these Terms to reflect service, legal or security changes. Material changes will be notified by email to registered users and by an on-site notice at least 30 days before they take effect, unless an urgent legal or security reason requires an earlier change. Changes do not retrospectively remove accrued rights. A paid subscriber who does not accept a material change may cancel before the change applies to their next renewal.
DealerPulse Australia | Sydney, NSW
General: hello@dealerpulse.com.au | Legal: legal@dealerpulse.com.au
Last updated: 2 August 2026
DealerPulse Australia operates the DealerPulse platform at dealerpulse.com.au from Sydney, New South Wales. We manage personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs) where they apply, and use the APPs as our privacy baseline. This policy explains our personal-information practices.
We collect information directly when you submit a review, claim or manage a dealer profile, request a review, complete a resolution survey, contact us or subscribe. We may also receive limited information from service providers such as Stripe for payment status and collect technical information through hosting, security logs and analytics tools where enabled.
Personal information is held in systems operated for DealerPulse by hosting, database, authentication, payment and email providers. Where practicable you may browse or contact us without identifying yourself, but a valid email address is required to verify a review or operate an account.
We collect and use personal information to: verify and publish reviews; operate dealer accounts and process payments; send transactional emails; send marketing communications where opted in; respond to enquiries; detect fraud and fake reviews; improve our platform; comply with law; and produce de-identified industry analytics.
We will not use your information for any purpose beyond those above without your consent, unless required by law.
We may disclose personal information to service providers that support hosting, databases, authentication, payments, transactional email, security, customer support and analytics; to a dealer where you deliberately submit an enquiry or authorise direct contact; to professional advisers; to regulators or law-enforcement bodies where required or authorised by law; and to a successor as part of a genuine business restructure or sale subject to appropriate confidentiality protections.
Reviewer contact details are not published on dealer profiles. We use them for verification, moderation, fraud prevention and DealerPulse-managed resolution follow-up. We do not disclose reviewer contact details to a dealer unless the reviewer has authorised it, the disclosure is reasonably necessary to manage a request initiated by the reviewer, or the disclosure is otherwise permitted or required by law.
We do not sell personal information. We may use or share statistics and properly de-identified or aggregated information that does not reasonably identify an individual.
DealerPulse uses technology providers including Netlify, Supabase, Stripe and Resend. Depending on the provider and selected hosting region, personal information may be disclosed to or processed by recipients in Australia, the United States and countries in the European Union or European Economic Area. Provider locations can change as infrastructure develops.
Before making a cross-border disclosure, we take reasonable steps appropriate to the circumstances to require privacy and security protections, assess provider safeguards and comply with APP 8 where it applies. Contact our Privacy Officer for current information about likely overseas locations relevant to your information.
We send DealerPulse marketing only where consent or another lawful basis exists. Commercial electronic messages identify the sender, include valid contact information and provide a clear unsubscribe method. We action unsubscribe requests within five working days and do not require payment, account creation or additional unnecessary personal information to unsubscribe.
Transactional messages needed to verify a review, operate an account, provide a requested service or administer a subscription are not marketing. You may opt out of marketing through the unsubscribe method in a message or by contacting privacy@dealerpulse.com.au.
We use essential and functional browser storage for security, authentication, preferences and site operation. We may use analytics tools to understand aggregated usage and diagnose errors where those tools are enabled. We do not use marketing or retargeting cookies unless they are specifically enabled and appropriate notice or choice is provided.
You can control cookies and local storage through your browser, although blocking essential storage may affect login, review submission or other functions. For more detail, see our Cookie Policy.
We use encryption in transit (HTTPS/TLS) and at rest, access controls, bcrypt password hashing, PCI-DSS compliant payment processing via Stripe, and regular security reviews. In the event of a data breach likely to cause serious harm, we will notify the OAIC and affected individuals as required under the Notifiable Data Breaches scheme.
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, to maintain an accurate review record, resolve complaints, prevent fraud, enforce agreements and meet legal, tax and accounting obligations.
When personal information is no longer required and no law requires its retention, we take reasonable steps to destroy it or permanently de-identify it.
You may request access to the personal information we hold about you. We respond within 30 days.
You may request correction of inaccurate information. We will take reasonable steps to correct it within 30 days.
You may request deletion of your personal information. Published reviews may be de-identified rather than deleted to preserve platform integrity.
You may withdraw consent for marketing at any time. This does not affect prior processing.
To exercise these rights, contact privacy@dealerpulse.com.au. We may require identity verification.
Our platform is not directed at children under 15. We do not knowingly collect personal information from children under 15. If you believe we have done so, contact us and we will delete it promptly.
Where a reviewer leaves a rating of 1 or 2 stars, DealerPulse automatically opens a "case" against the relevant dealer's profile. This section explains how that process works and how the resulting data is collected, used, and disclosed.
A Plus dealer may respond publicly to the review, and may update the case status to "in progress" while working with the customer directly, and finally to "resolved" once the matter is addressed to the dealer's understanding. We do not independently verify the outcome of any individual case — the process relies on the dealer's own status updates and the reviewer's own follow-up survey response.
When a dealer marks a case "resolved," DealerPulse automatically emails the original reviewer a short follow-up survey asking them to rate the dealer's response time, resolution process, and outcome. Submitting this survey is optional. If a reviewer feels a dealer has since improved their handling of the matter (for example, after a follow-up phone call), they may submit the survey again; the most recent submission replaces the previous one rather than being averaged with it.
Individual resolution survey responses are not published verbatim on a dealer's public profile. Instead, a dealer's resolution responses are aggregated into a single "resolution score," displayed on their public profile and factored into how dealers are ranked in search results on DealerPulse. This score, and the time taken between a case opening and being marked resolved, may also be included in the de-identified, aggregated industry reporting described in our Terms of Service (clause 7.6).
A dealer who believes a case was opened in error, or that a resolution score does not fairly reflect their conduct, may contact us at support@dealerpulse.com.au. We will review the underlying review and any survey responses, and may adjust or remove a case where there is clear evidence of error, fraud, or a breach of our review guidelines. Genuine, good-faith customer feedback about how an issue was handled will not be removed simply because a dealer disagrees with it.
We may update this policy when our practices, providers or legal obligations change. The current version and its effective date will be published on the platform. We will provide reasonable additional notice of a material change where appropriate. Previous versions are available on request.
To ask a privacy question, request access or correction, or complain about our handling of personal information, email privacy@dealerpulse.com.au. Please describe the issue, the information involved, the outcome sought and any supporting details. We may ask for reasonable proof of identity before disclosing or changing information.
We will acknowledge a complaint within five business days where practicable, investigate it fairly and aim to provide a substantive response within 30 days. If more time is reasonably required, we will explain why and provide an updated timeframe.
We ask that you first give DealerPulse a reasonable opportunity to resolve the matter. If you remain dissatisfied, you may lodge a complaint with the Office of the Australian Information Commissioner where that avenue is available.
DealerPulse Australia | Sydney, NSW
Email: privacy@dealerpulse.com.au
You may leave a review if you personally dealt with the dealership as a customer or prospective customer. This can include buying a vehicle, servicing a vehicle, making an enquiry, arranging finance, valuing a trade-in or dealing with an unresolved issue.
You must not review your own dealership, your employer, a direct competitor, a business you are paid to promote, or a dealership where you have a personal conflict that is not disclosed.
We may ask for supporting information such as an invoice, booking confirmation, enquiry email, repair order, finance quote or other reasonable proof. We do not publish private documents, and verification material is used only to assess the review.
Reviews are not published automatically. They are checked against these guidelines and our Moderation Policy before approval.
DealerPulse aims to operate consistently with ACCC guidance for online reviews by keeping the review record genuine, transparent and not misleading. Dealers must not arrange fake reviews, suppress genuine negative feedback, or offer incentives only for positive reviews.
Dealers with a claimed Plus profile may respond to reviews through the platform. A dealer response must address the issue professionally and must not pressure the reviewer, reveal private information or offer incentives in exchange for changing a review.
For low-rating reviews, the platform may make dealer-managed response and outcome fields available so the dealer can record how they responded or followed up with the customer directly. Dealer Pulse does not mediate, manage or track disputes between reviewers and dealers.
A reviewer or dealer may request correction or removal if a review contains a clear factual error, private information, duplicate content, fraud, conflict of interest or another breach of these guidelines. We do not remove genuine critical feedback simply because it is negative.
Send review concerns to support@dealerpulse.com.au.
Submitted reviews may be held for manual review before publication. We check whether the review appears connected to a genuine dealership experience, whether the content is relevant, and whether it complies with our Review Guidelines and Community Standards.
We may remove or restrict reviews, replies, profile content or messages that are fake, misleading, abusive, discriminatory, defamatory, spam, commercially conflicted, privacy-invasive, legally risky, irrelevant or otherwise inconsistent with the purpose of DealerPulse.
Dealers can dispute a review by providing a clear reason and supporting information. Disagreement with a customer’s opinion is not enough. We assess whether the content appears genuine, relevant and compliant with our rules.
Reviewers can ask us to correct, update or remove their own review. We may retain internal records where reasonably needed for moderation, legal, audit or platform integrity purposes.
Paid dealer status does not guarantee review removal, better ratings or favourable moderation. Plus dealers may respond and use resolution tools, but they do not control the review record.
We aim to avoid a review record that is artificially positive, artificially negative or otherwise misleading. Genuine critical reviews are not removed simply because they are uncomfortable, and genuine positive reviews are not favoured because a dealer is a paid subscriber.
You must be authorised to act for the dealership you claim. We may request evidence of your role, dealership email domain, management approval or other reasonable verification before granting portal access.
A Free profile may show dealership details, approved customer reviews, public ratings and basic profile information. DealerPulse may update or correct public dealership information to improve accuracy.
Plus is available for $199 per month or $1,990 per year, GST inclusive, and is billed in advance on the cycle selected at checkout. Plus includes additional reputation tools such as public replies, resolution tools, analytics and review growth features made available in the dealer portal.
Subscriptions are intended for one dealership location unless DealerPulse agrees otherwise in writing.
Dealers using review invitation tools must invite customers in a fair and balanced way. You must not selectively invite only happy customers, suppress unhappy customers, or use language that pressures customers to leave a positive review.
Plus billing is monthly or annual in advance according to the cycle selected at checkout and renews until cancelled. You may cancel through available account controls or by contacting DealerPulse. Cancellation stops the next renewal and takes effect at the end of the paid billing period. Failed payment may result in suspension of Plus features or downgrade to Free after reasonable notice.
We may suspend portal access, remove dealer replies, restrict invitation tools or downgrade a profile if a dealer misuses the platform, breaches these Dealer Terms, attempts to manipulate reviews or creates legal, privacy or platform integrity risk.
Do not misrepresent who you are, your relationship to a dealer, or what happened. Reviews and replies should reflect genuine experiences and genuine attempts to respond.
Focus on the dealership experience. Avoid exaggeration, irrelevant personal attacks or claims you cannot reasonably support.
Do not publish private customer, employee or third-party information. This includes personal phone numbers, home addresses, finance application details, identification documents and private medical or family information.
We do not allow intimidation, threats, hate speech, discriminatory content, repeated targeted abuse or attempts to pressure another user outside the platform.
DealerPulse encourages constructive resolution. Dealers should respond to issues promptly and professionally. Reviewers should be open to updating the resolution survey if a dealer later resolves the issue.
Users must keep login details secure and must not share portal access with unauthorised people. Dealers are responsible for activity by their authorised users.
We may block, suspend, restrict, investigate or report misuse. We may also preserve records where reasonably necessary for security, legal, fraud-prevention or platform integrity purposes.
Dealer Pulse brings dealership reviews, dealer responses and outcome signals into one clear place, so buyers can make better decisions and good dealerships can show how they engage with customers.
Instead of relying on scattered ratings, Dealer Pulse shows the full picture: customer experiences, review volume, dealer replies and visible reputation signals.
You can search by dealer, suburb, state or brand, then compare dealerships before you enquire, visit, service or buy.
Start with genuine dealership reviews across sales, service, delivery, finance and aftercare. See what customers are saying before you enquire or visit.
Compare dealerships by their public profile, review history, response behaviour and overall customer signal in one place.
Shortlist the dealership that gives you the most confidence for the car, service or support you need.
After your experience, leave your own review to help the next buyer and give the dealership a fair public record.
Plus gives dealerships more tools to reply, invite customers, manage their profile and view insights. It does not let a dealership buy a better rating, remove fair criticism or alter the review record.
A dealership should be able to keep its profile accurate and respond where context matters.
Dealer Pulse gives each dealership a clear public profile, a simple way to invite genuine customers to review, and one considered response on published feedback. The result is a cleaner record for buyers and a fairer page for dealers.
Claim the dealership, keep public details up to date, receive moderated reviews and appear in search when buyers are comparing local dealers.
It gives every dealership a proper presence on Dealer Pulse without needing a paid plan.
Built for dealers that want to manage their presence more actively. Reply to reviews, invite customers, view profile insights and manage billing from the dealer portal.
Plus adds practical tools and visibility into activity while keeping ratings and reviews independent.
Reviews are checked before they appear so the page stays useful, balanced and readable.
Clear customer experiences can be published whether they are positive, mixed or negative. Content that does not belong on the platform is held back.
Search a dealership, compare its public review signal, or leave a review from your own experience.
Tell us who they are — we'll add them ASAP.
Dealer Pulse was created to make dealership research clearer, fairer and more useful for Australians buying their next vehicle.
For most Australians, purchasing a vehicle is one of the largest financial commitments they will make.
Yet finding reliable information about a dealership can be surprisingly difficult. Reviews are often scattered across multiple websites, experiences vary widely, and it is not always clear whether a business has responded to customer concerns or made genuine improvements over time.
We believed there had to be a better way.
Before choosing a dealership, customers should be able to understand how others have been treated, how businesses respond when something goes wrong, and whether a dealership is committed to delivering a positive experience. That is the purpose of Dealer Pulse.
Dealer Pulse is not designed to reward or punish dealerships. Our goal is to create a fair, transparent platform where genuine customer experiences can help other Australians make informed decisions.
We also believe dealerships deserve the opportunity to respond, provide context where appropriate, and resolve customer concerns professionally.
Because problems can happen in any business. What matters is how they are handled.
Clear dealership information, genuine customer experiences and visible dealer responses.
Consumers can share their experience, while dealerships have the opportunity to respond and resolve.
Reputation should reflect not only ratings, but how businesses listen, respond and improve.
Dealer Pulse helps people research dealerships before they buy and understand what other customers have experienced.
Good dealerships work hard to earn their reputation. Dealer Pulse gives businesses a fair way to demonstrate that commitment.
Every review submitted to Dealer Pulse is moderated against our community standards before publication. We encourage honest, constructive feedback and do not publish content that breaches our policies.
Dealerships on Plus can respond to reviews and, where appropriate, manage customer issues directly. Transparency works best when everyone has a voice.
Dealer Pulse is built on a simple belief: transparency benefits everyone.
Every review contributes to a better-informed community. Every dealership that responds to feedback helps strengthen trust. Every improvement to the platform is driven by our commitment to creating a fair and valuable experience for both consumers and dealerships.
As Dealer Pulse grows, we will continue listening, learning and improving. Your feedback plays an important role in shaping that journey.
Whether you are researching your next vehicle or representing a dealership, thank you for being part of Dealer Pulse.
Search dealerships, share a genuine review, or claim your dealership profile to help build a more transparent automotive marketplace.
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