Dashboard
Reviews, dealer activity and platform performance at a glance.
Subscriptions by tier
Dealers by state
Latest activityLast 10 events
Pending approvals
Review submissions waiting for moderation.
⚡ Reviews marked pending are not visible to the public until you approve them.
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Awaiting approval
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Approved today
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Flagged / removed
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Avg stars (pending)
Revenue calculator
Model monthly and annual recurring revenue scenarios.
🔒 This tool is only visible to admin users. Never share this page with dealers or customers.
Subscriber mix
Plus subscribers ($199/mo incl. GST)150
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Monthly revenue
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Annual revenue
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Avg per dealer
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Paid subscribers
Revenue breakdown
Plus revenue-
Growth scenarios
| Scenario | Plus | MRR | ARR |
|---|---|---|---|
| NSW launch | 50 | $7,450 | $89,400 |
| All metro cities | 300 | $44,700 | $536,400 |
| National scale | 800 | $119,200 | $1,430,400 |
| Sale-ready (5× ARR) | 800 | $119,200 | ~$7.15M valuation |
Dealers
Active live dealerships by default. Use the status filter to inspect retired records.
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Active dealers
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| Dealership | Brand | Suburb | State | Plan | Claimed | Reviews | Contact / Email | Phone | Notes | Actions |
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Customers
Reviewers and customer records captured through DealerPulse.
💡 Database value: This customer list — names, emails, purchase history, brand preferences and location — is highly valuable to OEMs, insurers, finance companies, and data brokers. Protect it and monetise it carefully.
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| # | Name | Phone | State | Brand | Vehicle | Dealer reviewed | Rating | Visit type | Financed | Finance intent | Trade intent | Date | Opt-in | Actions |
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Reviews
Moderate submitted reviews and dealer responses.
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| # | Reviewer | Dealer | State | Stars | Type | Review | Date | Status | Dealer replied | Survey | Actions |
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Leads
Customer enquiries generated through dealer profiles.
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| # | Buyer name | Phone | Dealer | State | Brand | Message | Date | Status |
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Dealer referrals
Dealers referred by other dealers through the portal.
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| # | Dealership referred | Contact | Phone | Note | Referred by | Date | Status | Actions |
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Subscriptions
Manage all paid dealer subscriptions and billing.
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Current MRR
↑ +8% vs last month
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Plus subscribers
4.2%
Monthly churn
↑ +0.8% vs last month
Paid subscribers
| # | Dealership | State | Plan | Monthly $ | Billing email | Started | Next billing | Status | Actions |
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Export & data monetisation
Your database is a business asset. Here's how to extract and leverage it.
💡 Sale readiness: A clean, well-structured database of 10,000+ Australian car buyers with purchase intent signals is worth significantly more than the SaaS revenue alone. Maintain data hygiene to maximise your exit multiple.
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Dealers
All dealerships with contact details, brand, location, plan, rating
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Customers
Buyers with name, email, brand preference, purchase type, state
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Reviews database
All reviews with sentiment, rating, date, dealer and reviewer
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Full export
Everything in one CSV — ideal for due diligence or data room
Database value drivers
| Data asset | Records | Value to buyers | Potential revenue stream |
|---|---|---|---|
| Car buyer emails + state + brand | - | OEMs, insurers, finance providers, aftermarket partners | Privacy-compliant opt-in campaigns only |
| Dealer contacts (GM / owner) | - | Automotive software, fleet management, training | Permission-based B2B outreach and partner campaigns |
| Review sentiment data | - | OEM market research, mystery shopper agencies | Aggregated reports, $5k–50k/report |
| Purchase intent signals | - | Finance brokers, insurance, extended warranty | Affiliate commission $50–300/lead |
Brand management
Add, hide or remove brands from the platform.
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Total brands
Resolution Cases
1-2 star reviews automatically open a case. Close a case to trigger the resolution survey email to the reviewer.
| Reviewer | Dealer | State | Stars | Review | Case status | Res. score | Opened | Actions |
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Insights
Aggregate trends across every dealer and brand on the platform. Numbers will sharpen up as review volume grows — treat early figures as directional, not definitive.
Data quality
Current database quality and platform activity.
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Data-quality checks
| Check | Issues | Priority |
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Tracked activity
| Event | Total | Latest |
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Recent profile changes
| Dealer | Fields changed | When |
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Possible duplicates
| Dealer group | Location | Count |
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Review submission behaviour
When DealerPulse reviews are submitted, plus the tracked review-form funnel. Times use Sydney time.
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Reviews submitted by time of day
Two-hour buckets. Uses the actual review submission timestamp, not approval time.
Tracked review funnel
Low-rating reviews by brand
Share of each brand's reviews that came in at 1-2 stars. Brands with very few reviews are flagged — their rate isn't statistically meaningful yet.
| Brand | Total reviews | 1-2★ reviews | Complaint rate |
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Average resolution time
How long dealers of each brand take to resolve a case, from the moment the complaint was raised to the moment it was marked resolved.
| Brand | Cases resolved | Avg. days to resolve |
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Satisfaction trend
Average star rating across all approved reviews, by month.
| Month | Reviews | Avg. rating |
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Service vs. sales performance
Average rating split by what the review was actually about — useful for spotting whether a dealer's service department is underperforming its sales floor, or vice versa.
| Visit type | Reviews | Avg. rating |
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Email activity
Every email DealerPulse has attempted to send, across the public site, dealer portal, and admin — so a silent failure shows up here instead of just never arriving.
| Sent at | To | Subject | Status | Source | Error |
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Dealership access requests
Dealerships requesting management access to an existing DealerPulse profile. Approve to grant portal access; the email supplied becomes their login. Deleting an access request does not delete the dealer profile.
| Dealership | Contact | Phone | Role | Status | Requested | Actions |
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Dealer requests
New dealerships submitted via "Can't find a dealer?" on the live site. Add them to the Dealers list once verified.
| Dealership | Suburb | State | Brand | Requester email | Status | Requested | Actions |
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Admin settings
Admin credentials
Admin users
Add an admin user for this pre-launch console. The user still needs a Supabase Auth account to sign in.
Platform settings