Operations dashboard
Monitor reviews, claims, cases and platform data from one admin view.
Pre-launch control
⚠️ Pre-launch operations view. Check pending reviews, dealer claims and open cases before publishing wider traffic.
Subscriptions by tier
Dealers by state
Latest activityLast 10 events
Pending review approvals
All submitted reviews waiting for your approval before going live on the site.
⚡ Reviews marked pending are not visible to the public until you approve them.
-
Awaiting approval
-
Approved today
-
Flagged / removed
-
Avg stars (pending)
Revenue calculator
Internal use only — model your MRR and ARR projections.
🔒 This tool is only visible to admin users. Never share this page with dealers or customers.
Subscriber mix
Plus subscribers ($199/mo incl. GST)150
-
Monthly revenue
-
Annual revenue
-
Avg per dealer
-
Paid subscribers
Revenue breakdown
Plus revenue-
Growth scenarios
| Scenario | Plus | MRR | ARR |
|---|---|---|---|
| NSW launch | 50 | $7,450 | $89,400 |
| All metro cities | 300 | $44,700 | $536,400 |
| National scale | 800 | $119,200 | $1,430,400 |
| Sale-ready (5× ARR) | 800 | $119,200 | ~$7.15M valuation |
Dealer database
Active live dealerships by default. Use the status filter to inspect retired records.
-
Active dealers
Loading...
| Dealership | Brand | Suburb | State | Plan | Claimed | Reviews | Contact / Email | Phone | Notes | Actions |
|---|
Customer database
Every person who has submitted a review — your most valuable data asset.
💡 Database value: This customer list — names, emails, purchase history, brand preferences and location — is highly valuable to OEMs, insurers, finance companies, and data brokers. Protect it and monetise it carefully.
Loading…
| # | Name | Phone | State | Brand | Vehicle | Dealer reviewed | Rating | Visit type | Financed | Finance intent | Trade intent | Date | Opt-in | Actions |
|---|
Review database
Every review submitted — flag, approve, or remove content.
Loading…
| # | Reviewer | Dealer | State | Stars | Type | Review | Date | Status | Dealer replied | Survey | Actions |
|---|
Lead database
Buyer enquiries submitted through dealer profile pages.
Loading…
| # | Buyer name | Phone | Dealer | State | Brand | Message | Date | Status |
|---|
Dealer referrals
Dealers referred by other dealers through the portal.
Loading…
| # | Dealership referred | Contact | Phone | Note | Referred by | Date | Status | Actions |
|---|
Subscriptions
Manage all paid dealer subscriptions and billing.
-
Current MRR
↑ +8% vs last month
-
Plus subscribers
4.2%
Monthly churn
↑ +0.8% vs last month
Paid subscribers
| # | Dealership | State | Plan | Monthly $ | Billing email | Started | Next billing | Status | Actions |
|---|
Export & data monetisation
Your database is a business asset. Here's how to extract and leverage it.
💡 Sale readiness: A clean, well-structured database of 10,000+ Australian car buyers with purchase intent signals is worth significantly more than the SaaS revenue alone. Maintain data hygiene to maximise your exit multiple.
🏢
Dealer database
All dealerships with contact details, brand, location, plan, rating
👤
Customer database
Buyers with name, email, brand preference, purchase type, state
⭐
Reviews database
All reviews with sentiment, rating, date, dealer and reviewer
📥
Full export
Everything in one CSV — ideal for due diligence or data room
Database value drivers
| Data asset | Records | Value to buyers | Potential revenue stream |
|---|---|---|---|
| Car buyer emails + state + brand | - | OEMs, insurers, finance providers, aftermarket partners | Privacy-compliant opt-in campaigns only |
| Dealer contacts (GM / owner) | - | Automotive software, fleet management, training | Permission-based B2B outreach and partner campaigns |
| Review sentiment data | - | OEM market research, mystery shopper agencies | Aggregated reports, $5k–50k/report |
| Purchase intent signals | - | Finance brokers, insurance, extended warranty | Affiliate commission $50–300/lead |
Brand management
Add, hide or remove brands from the platform.
-
Total brands
Resolution Cases
1-2 star reviews automatically open a case. Close a case to trigger the resolution survey email to the reviewer.
| Reviewer | Dealer | State | Stars | Review | Case status | Res. score | Opened | Actions |
|---|
Insights
Aggregate trends across every dealer and brand on the platform. Numbers will sharpen up as review volume grows — treat early figures as directional, not definitive.
Complaint rate by brand
Share of each brand's reviews that came in at 1-2 stars. Brands with very few reviews are flagged — their rate isn't statistically meaningful yet.
| Brand | Total reviews | 1-2★ reviews | Complaint rate |
|---|
Resolution speed by brand
How long dealers of each brand take to resolve a case, from the moment the complaint was raised to the moment it was marked resolved.
| Brand | Cases resolved | Avg. days to resolve |
|---|
Satisfaction trend
Average star rating across all approved reviews, by month.
| Month | Reviews | Avg. rating |
|---|
Service vs. sales performance
Average rating split by what the review was actually about — useful for spotting whether a dealer's service department is underperforming its sales floor, or vice versa.
| Visit type | Reviews | Avg. rating |
|---|
Email log
Every email DealerPulse has attempted to send, across the public site, dealer portal, and admin — so a silent failure shows up here instead of just never arriving.
| Sent at | To | Subject | Status | Source | Error |
|---|
Dealer claims
Dealers requesting to manage their listing. Approve to grant portal access; the email they signed up with becomes their login. Delete claim removes the claim row only and keeps the dealer profile record.
| Dealership | Contact | Phone | Role | Status | Requested | Actions |
|---|
Dealer requests
New dealerships submitted via "Can't find a dealer?" on the live site. Add them to the Dealers list once verified.
| Dealership | Suburb | State | Brand | Requester email | Status | Requested | Actions |
|---|
Admin settings
Admin credentials
Admin users
Add an admin user for this pre-launch console. The user still needs a Supabase Auth account to sign in.
Platform settings